In the world of mobile phone accessories, two brands stand out from the rest: OtterBox and LifeProof. Both are renowned for their high-quality, waterproof phone cases that have captured the hearts of outdoor enthusiasts and clumsy phone users alike. But have you ever wondered, does OtterBox own LifeProof? In this article, we’ll dive into the history of both companies, their rise to fame, and the surprising truth behind their ownership.
A Brief History of OtterBox
Founded in 1998 by Curt and Nancy Richardson, OtterBox started out as a small company in Fort Collins, Colorado. Initially, they produced waterproof boxes for outdoor enthusiasts, but it wasn’t until 2001 that they shifted their focus to phone cases. Their first phone case, the OtterBox 1000, was launched in 2003 and quickly gained popularity. Since then, OtterBox has grown to become a global brand, known for its rugged and waterproof phone cases.
OtterBox’s Rise to Fame
So, what contributed to OtterBox’s success? For starters, their cases were (and still are) incredibly durable. They offered a level of protection that no other case could match, making them a favorite among outdoor enthusiasts, construction workers, and anyone who worked with their hands. Additionally, OtterBox was one of the first companies to offer a wide range of case styles, from sleek and slim to rugged and bulkier options.
Their innovative designs, combined with their commitment to protecting devices from the elements, earned them a loyal following. By 2010, OtterBox had become the number one selling phone case brand in the US, and by 2012, they had expanded to over 20 countries worldwide.
The Rise of LifeProof
LifeProof, on the other hand, was founded in 2009 by a group of entrepreneurs who were passionate about creating waterproof phone cases. Based in San Diego, California, LifeProof quickly gained a reputation for producing high-quality, waterproof cases that were both stylish and functional.
LifeProof’s Breakthrough Technology
LifeProof’s breakthrough came with the introduction of their patented “gasket seal” technology, which created a watertight seal around the phone’s openings. This innovation allowed them to offer a level of waterproof protection that was unmatched at the time. Their cases were not only waterproof but also dust-proof, snow-proof, and drop-proof.
Their commitment to quality and innovation led to rapid growth, and by 2013, LifeProof had become a major player in the mobile phone accessories market.
The Acquisition: Does OtterBox Own LifeProof?
In 2013, OtterBox acquired LifeProof in a deal reportedly worth around $100 million. At the time, the acquisition was seen as a strategic move by OtterBox to expand their product offerings and increase their market share.
But what does this mean for LifeProof? Has OtterBox absorbed the company, or does LifeProof still operate independently?
The answer lies in the structure of the acquisition. OtterBox acquired LifeProof as a subsidiary, allowing LifeProof to continue operating as a separate entity. This means that LifeProof still designs, manufactures, and markets its own products, although OtterBox provides strategic guidance and support.
What This Means for Consumers
So, what does this acquisition mean for you, the consumer? In short, not much has changed. LifeProof still produces high-quality, waterproof phone cases, and OtterBox continues to offer its signature rugged and waterproof cases.
The main difference lies in the fact that OtterBox now has access to LifeProof’s patented technology, allowing them to incorporate those features into their own products. This has resulted in the development of new, innovative case designs that combine the best of both worlds.
A Shared Commitment to Quality
One thing that hasn’t changed is the commitment to quality from both OtterBox and LifeProof. Both brands continue to push the boundaries of innovation, ensuring that their products meet the highest standards of durability, style, and functionality.
In the end, the acquisition has resulted in a win-win for consumers. With OtterBox and LifeProof working together, you can expect to see even more exciting products and innovations in the world of mobile phone accessories.
Conclusion
In conclusion, while OtterBox does own LifeProof, the acquisition has resulted in a positive outcome for consumers. Both brands continue to operate independently, producing high-quality products that meet the highest standards of durability and style.
So, whether you’re an OtterBox fan or a LifeProof enthusiast, rest assured that you’re getting the best of the best. And who knows? With their combined forces, we can expect to see even more exciting innovations in the world of mobile phone accessories.
| Brand | Founded | Headquarters |
|---|---|---|
| OtterBox | 1998 | Fort Collins, CO |
| LifeProof | 2009 | San Diego, CA |
In the end, the debate over who owns whom is secondary to the fact that both OtterBox and LifeProof continue to produce exceptional products that protect your devices from the elements. So, go ahead and choose the brand that best fits your needs, knowing that you’re getting the best of the best.
What is the main difference between OtterBox and LifeProof?
OtterBox and LifeProof are both well-known brands that offer high-quality phone cases and accessories. However, the main difference lies in their approach to protecting your device. OtterBox is known for its rugged and durable cases that provide excellent protection against drops, bumps, and scratches. LifeProof, on the other hand, specializes in waterproof cases that can withstand even the most extreme environments.
While both brands offer water-resistant options, LifeProof’s cases are designed to be fully submersible, making them ideal for users who enjoy water sports, work outdoors, or live in areas prone to flooding. OtterBox, on the other hand, focuses on providing overall protection for your device, rather than just water resistance.
Is LifeProof a subsidiary of OtterBox?
As of 2013, OtterBox acquired LifeProof, a move that merged two industry leaders in the phone case market. The acquisition allowed OtterBox to expand its product line to include LifeProof’s signature waterproof cases. Since then, LifeProof has operated as a subsidiary of OtterBox, leveraging the parent company’s resources and expertise to continue producing innovative products.
Despite being a subsidiary, LifeProof still maintains a level of autonomy, allowing it to focus on its core products and target audience. This strategic partnership has enabled both brands to grow and thrive, offering customers an even wider range of options for protecting their devices.
Do OtterBox and LifeProof share the same warranty?
Both OtterBox and LifeProof offer excellent warranty programs for their products. While the details may vary slightly depending on the specific product and region, both brands provide a comprehensive warranty that covers defects and malfunctions. OtterBox’s warranty typically covers its products for one year, while LifeProof’s warranty period can range from one to two years.
In the event of a warranty claim, customers can contact either OtterBox or LifeProof directly, depending on the product they purchased. The dedicated customer service teams at both companies will work to resolve the issue promptly and efficiently.
Can I use an OtterBox case with a LifeProof screen protector?
One of the benefits of both brands being under the same parent company is that their products are designed to be compatible with each other. As a result, you can use an OtterBox case with a LifeProof screen protector, and vice versa. This flexibility allows you to mix and match products to create a customized protection solution that meets your specific needs.
When combining products from both brands, you can rest assured that they will work seamlessly together to provide excellent protection for your device. This compatibility also extends to other accessories, such as phone wallets and mounts, making it easy to build a comprehensive protection system.
Are LifeProof cases more expensive than OtterBox cases?
Generally, LifeProof cases tend to be more expensive than OtterBox cases, especially when it comes to their fully waterproof options. This is because LifeProof cases undergo more rigorous testing and feature advanced waterproofing technologies that require additional research, development, and manufacturing costs.
That being said, OtterBox also offers premium cases with advanced features that can rival LifeProof’s prices. Ultimately, the cost of a case depends on the specific features, materials, and level of protection it provides. Both brands offer a range of options to suit different budgets and needs, so it’s essential to research and compare products before making a purchase.
Do OtterBox and LifeProof offer discounts or promotions?
Both OtterBox and LifeProof regularly offer discounts, promotions, and special offers on their products. You can find these deals on their respective websites, social media channels, or through authorized retailers. Some common promotions include percentage-off discounts, buy-one-get-one-free deals, and bundle discounts.
Additionally, both brands often partner with popular retailers to offer exclusive discounts and promotions. By signing up for their newsletters or following their social media accounts, you can stay informed about the latest deals and save money on your next purchase.
Can I return or exchange an OtterBox or LifeProof product?
Yes, both OtterBox and LifeProof offer return and exchange policies for their products. If you’re not satisfied with your purchase, you can initiate a return or exchange within a specified timeframe (typically 30-60 days). The process and requirements may vary depending on the product and region, so it’s essential to review the return and exchange policies before making a purchase.
In general, both brands have a customer-centric approach and strive to ensure that customers are happy with their products. If you need to return or exchange an item, their dedicated customer service teams will work with you to resolve the issue promptly and efficiently.